Subscription Plans & Pricing
Solo, Team, or Business — pick the plan that fits and only pay for what you need.
Five Plans, No Nonsense
A.X.E.L keeps pricing simple. Five clear tiers, no hidden fees or "contact us for pricing" rubbish. Pick what fits your business today and upgrade when you're ready.
The Apprentice (FREE)
Just starting out? Get your feet wet with the basics.
- £0/month
- 1 user
- 10 leads per month
- Lead Management + Calendar only
Perfect for testing the waters. Get a feel for how A.X.E.L works without spending a penny.
Lead Goblin
Hoard every lead. Quote fast. Get paid.
- £19/month
- 1 user
- Unlimited leads
- Everything in The Apprentice, plus:
- Lead Map
- Quotes & Estimates
- Invoicing
Ideal for sole traders who want proper lead management and professional quotes. Stop losing track of enquiries and start turning them into cash.
The Grafter
Does the work AND runs the books.
- £29/month
- 1 user
- Unlimited leads
- Everything in Lead Goblin, plus:
- Job Management
- Expense Tracking
- Materials Catalogue
- Recurring Invoices
Perfect for established sole traders who need to track jobs from start to finish and keep the books straight. Know exactly what each job costs and what you're making.
The Gaffer (MOST POPULAR)
Running a crew? This one's for you.
- £39/month
- 2 users included (+£12 per extra seat)
- Unlimited leads
- Everything in The Grafter, plus:
- Timesheets
- Team Management
- P&L Reports
Built for small crews. Your team can update progress on-site while you focus on winning new work. See exactly where your time and money goes.
The Guv'nor
Full empire mode. Run the whole show.
- £59/month
- 5 users included (+£9 per extra seat)
- Unlimited leads
- Everything in The Gaffer, plus:
- Custom Branding
- Priority Support
For established businesses with multiple teams. White-label A.X.E.L with your branding and get priority support when you need it.
Working Out Your Seats
Not sure which plan you need? Count how many people need to log into A.X.E.L:
- You (the boss) = 1 seat
- Office manager who handles quotes = 1 seat
- Team members who update job progress = 1 seat each
- Labourers who just follow instructions = 0 seats
Remember — a "seat" is someone who logs into A.X.E.L. If your labourer doesn't need to see the pipeline or update anything, they don't need a seat.
WhatsApp Bot Add-On
The WhatsApp bot isn't included in the base plans — it's an optional add-on you can bolt onto any plan. Monthly fee, cancel anytime.
Why an add-on? Because not everyone needs it. If you get most of your work through word of mouth and don't want a bot handling messages, no problem — don't pay for it.
But if you've got a website generating enquiries and you want them captured automatically, it's a no-brainer.
30 Days Free with a Website
If you get your business website built through A.X.E.L, you get 30 days free on your subscription. That includes whichever plan you pick.
The idea's simple — your website drives leads, A.X.E.L manages them. Try the whole thing together and see how it works for your business before you commit.
After 30 days, your subscription kicks in at the normal rate. No auto-upgrade tricks — you stay on whatever plan you chose.
Switching Plans
You can upgrade or downgrade anytime from Settings → Subscription. Upgrades take effect immediately. Downgrades kick in at the end of your current billing period so you don't lose anything you've paid for.
No contracts, no lock-in, no cancellation fees. If it's not working for you, cancel and go. Simple as that.
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